How to use trademarks as an SME tech business with Matt Sammon
How do you use trademarks when you're starting or growing a tech business? Like all IP, this can be a confusing for business leaders. Matt Sammon takes us through everything you need to do from start-up to exit.
Matt Sammon has a heap of experience advising all sorts of clients about effective protection and enforcement of their trademarks. In this episode of "Where's the exit?" Matt takes us through everything that a tech business needs to consider from before launch, right up to a more mature trademark strategy that prepares your business for exit. What does it make sense to do and what can you safely leave till later.
Main points
Main points
- Trademarks are as much about making sure you can use your brands as it is about stopping others
- Get advice early, while you're naming your business to make sure that the name is free to use
- Register your company name at least and then discuss what you need for the next few years - it's probably not a lot
- You might well be able to delay filing in other countries
- As you grow, stay in touch with your trademark attorney to make sure you still have the right approach as the business changes
- Watch what others are filing in other countries
You can learn more about Matt on his LinkedIn profile and the webiste of his business, Sonder & Clay - both links below
https://www.linkedin.com/in/mattsammon/?originalSubdomain=uk
https://www.sonderandclay.com/
https://www.linkedin.com/in/mattsammon/?originalSubdomain=uk
https://www.sonderandclay.com/
